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近年来,宁波旅游节庆发展势头迅猛,正日益成为城市新经济的组成部分。从宁波的资源条件和发展现状来看,已经基本具备打造中国旅游节庆名城的基础和条件。因此,加强对宁波旅游节庆的功能性开发,不断发挥其主导功能、带动功能和产业功能具有重大的现实意义。宁波打造中国旅游节庆名城既要整合和提升现有的旅游节庆,也要立足市情尽快推出具有鲜明城市特征的新的旅游节庆,同时,要不断完善旅游节庆发展的运作机制。
In recent years, the rapid development of Ningbo Tourism Festival, is increasingly becoming an integral part of the city’s new economy. From Ningbo’s resource conditions and development status quo point of view, has basically created the basis for building China’s tourism festivals and conditions. Therefore, to strengthen the functional development of Ningbo tourism festival, continue to play its leading function, drive function and industrial function of great practical significance. Ningbo city to build China’s tourism festivals not only to integrate and upgrade the existing tourism festivals, but also based on the market situation as soon as possible to launch a distinctive urban characteristics of the new tourism festival, at the same time, we must continue to improve the operation of the development of tourism festivals.