近些年来,淘宝女装——不论品牌大小——都开始意识到,从品牌建立初期就应当找准定位,树立自身独特的品牌形象。后期运营过程中,更是要极力凭借各种方式有效地向外输出自己的品牌理念。从直观角度来看,图片正是切入消费者需求的最直接手段。DEAR栗的定位是原创森系女装,不同于很多店家,旅拍是我们一直沿用的拍摄方式。究其原因,一是旅拍的气质非常契合森女系的品牌定位;二是在淘宝女装竞争激烈的当下,打破形式上的单调,开拓视觉营销模式很有必要。当然,如今 In recent years, Taobao women - regardless of brand size - are beginning to realize that from the early stages of brand building should be pinpointed to establish its own unique brand image. The latter part of the operation process, it is necessary to strongly rely on a variety of ways to effectively export their own brand philosophy. From an intuitive point of view, the picture is the most direct means of cutting into the needs of consumers. DEAR chestnuts position is the original Sen Department of ladies, unlike many stores, travel is the photography we have been using. The reason is that the temperament of the tour is very suitable for the Sennheiser brand positioning; the other is the current intense competition in the women’s Taobao, to break the monotony of forms, to develop visual marketing model is necessary. Of course, nowadays