结合办刊实践,论述了在市场竞争激烈的情况下,农业科普期刊应如何去寻找自己的适当位置,去探索自身发展出路,去营造属于本刊的营垒。并从期刊内容定位、特色、“精品”意识、提供读后服务、开拓发行市场、广开创收门路等方面的关键措施来应对市场竞争和优胜劣汰的现实,进行了深入的探讨。 Combined with the practice of running a journal, this paper discusses how agricultural science periodicals should find their proper place under the intense competition in the market to explore their own way of development and to create a base of their own business. It also discusses in depth the key measures such as the positioning of journal contents, the characteristics, the consciousness of “quality”, the provision of after-sales service, the development of the issuance market, and the widening of income and income to cope with the market competition and the survival of the fittest.