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欧洲最大的管理咨询公司罗兰.贝格,在对我国50家行业领先企业的负责人进行问卷调查和访谈后,总结出海外经营成功的五大因素。 在企业海外经营的动因问题上,企业内部因素是中国领先企业海外经营的最主要动因,而来自竞争环境的压力被认为是最次要的因素。为深入分析企业内部因素对中国企业海外经营决策的影响,罗兰·贝格公司就这些因素的相对重要性展开了进一步调查。在对中国企业海外经营的区位选择进行分析时,
Roland Berg, Europe’s largest management consulting company, conducted questionnaire surveys and interviews with the heads of 50 industry leading companies in China and summed up the top five factors for successful overseas operations. In terms of motivations for overseas operations of enterprises, the internal factors of enterprises are the most important cause of the overseas operations of leading Chinese companies, and the pressure from the competitive environment is considered the most important factor. To further analyze the influence of internal factors on Chinese companies’ overseas business decisions, Roland Berger conducted further investigations on the relative importance of these factors. When analyzing the location choices of Chinese companies operating overseas,