企业利用具有互动传播功能的新媒体宣传形式能够更有效地传递品牌内涵,实现品牌价值。新媒体是继报刊、广播、电视等传统媒体后发展起来的新的媒体形态,在互联网高速发展的今天,这种建立在数字技术和网络技术基础上的创新形态的媒体,已成为一种全新的企业品牌宣传的重要手段。新媒体是品牌宣传的新渠道品牌宣传是指企业塑造自身及 Enterprises use interactive media to promote new forms of media to more effectively convey the brand content, brand value. New media is a new form of media developed after the traditional media such as newspapers, radio and television. With the rapid development of the Internet, this innovative media based on digital technology and network technology has become a brand new Corporate brand promotion of an important means. New media is a new channel of brand promotion Brand promotion means that enterprises shape themselves and