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中国汽车市场的独特之处在于,世界上只有少数几个国家的消费者像中国消费者那样用可支配收入的很大一部分来购买和使用自己的新车。在低端市场,一辆车的中间价格通常会相当于这个车主的年收入。这也导致中国的消费者对汽车产品的可靠性、性能以及用车经历的期望值越来越高。
The uniqueness of China’s auto market lies in the fact that consumers in only a few countries in the world buy and use their new car with a large share of disposable income as Chinese consumers do. In the low-end market, the median price of a car usually equals the owner’s annual income. This has also led Chinese consumers to expect higher and higher reliability, performance and car experience.