锁定目标客户新产品拓市的难度主要是:品牌的信用低,用户感觉第一批“吃螃蟹”有风险。因此,新产品推广的次序应该优先说服早期使用客户和大客户,通过他们的使用降低人们的购买风险,然后延伸到社会。作者一开始就采用大众营销的方式,成本太高。谁是早期客户?文中已有107个,可以调查了解他们的群体特征,制定相应的推广策略。 Locking target customers new product development is mainly the difficulty of the market: brand credit is low, the user feel the first batch of “eat crabs” at risk. Therefore, the order of promotion of new products should give priority to convince the early use of customers and key customers, through their use to reduce the risk of people buying, and then extended to the community. The author uses the mass marketing method from the very beginning, the cost is too high. Who are the early customers? There are already 107 articles, you can investigate to understand their group characteristics, develop appropriate marketing strategy.