所谓销售渠道,是指商品从生产领域向消费领域转移时所经过的由各具有流通职能的营销环节联结而成的通道。按照商品由生产者到达消费者所经过的环节多少,销售渠道可以分为两类:一是直接渠道,指商品由生产者直接到达消费者;二是间接渠道,指商品由生产者到达消费者的过程中经过了若干环节的渠道。根据销售渠道的中间人和零售商的多少,可以分为长、短、宽、窄四种类 The so-called sales channel refers to the channel that is formed by linking marketing links that have circulation functions when commodities move from the production field to the consumption field. According to the number of links that the product passes from the producer to the consumer, the sales channel can be divided into two categories: one is the direct channel, meaning that the product is directly delivered to the consumer by the producer; the second is the indirect channel, meaning that the product reaches the consumer from the producer. The process has gone through a number of links. According to the number of middlemen and retailers in the sales channel, they can be divided into four categories: long, short, wide, and narrow.