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“压力山大”——这可能是运动品牌普遍面临的问题。首先是库存。至2012年年底,国内六大运动品牌存货达32.93亿元,截至今年6月份,存货30.29亿元,减少的库存仍不到一成。紧接着是为了配合库存清理带来的关店潮。据不完全统计,李宁2012年关闭1821家分店;安踏关店近600家;而特步也有近100家门店关店;而今年上半年,李宁、安踏、匹克、中国动向、361度、特步六大品牌关闭门店数量合计高达2249家,也就是说,6家公司平均每天关店12家。
“Pressure mountain ” - This may be the general problem facing sports brands. The first is inventory. By the end of 2012, the stock of the six major sports brands in the country reached 3.293 billion yuan. As of June this year, the stock amounted to 3.029 billion yuan, reducing the inventory still below 10%. Followed by inventory clearance to bring the shop tide. According to incomplete statistics, Li Ning closed 1821 branches in 2012; Anta closed stores nearly 600; and Xtep also has nearly 100 stores closed stores; and the first half of this year, Li Ning, Anta, Pick, China Dongxiang, 361 degrees, The total number of brand closed stores up to 2249, that is, 6 companies closed an average of 12 stores every day.