论文部分内容阅读
截止到去年,年销售额1000余万,在册员工不过80余人,市场范围仅涉及安徽、湖南、浙江三省——可以说,这是一家典型的小企业。但也是这家小企业,目前在其所处市场中占有份额高居前茅,市场运作稳健扎实,而且形成了富有自己特色的运作模式。这家名为“同欣”的公司产品是一种补锌类保健品。在今天的补锌产品市场上,声音最响的是另外两家资金实力强大得多的企业。谈到面对的竞争,同欣的领导者更多的是务实和自信,而在构成这种自信的支撑点中,也许正包含了小企业的竞争之本。小企业的“大头脑”小企业要有“大头脑”。这表现在三个方面:企业的经营目标、战略筹划和
As of last year, annual sales of more than 1,000 million, but more than 80 employees in the book, the scope of the market only involves Anhui, Hunan and Zhejiang provinces - can be said that this is a typical small business. However, it is also a small enterprise that currently holds the top share of the market in which it operates. The market has been operating steadily and solidly, and has formed its own operating mode characterized by its own characteristics. This company called “with the same ” company's product is a kind of zinc supplements health products. In today's zinc products market, the loudest voice is the other two companies with much more financial strength. When it comes to confronting the competition, the leader with Shin is more pragmatic and self-assured, and perhaps the competing base for small businesses is being included in the building blocks of such self-confidence. Small business “big brain ” Small business have “big brain ”. This is reflected in three aspects: business goals, strategic planning and