直销作为一种商品行销方式,在国际市场上已经运用了 50 多年,并且在许多国家获得成功。但它并非放之四海而皆准。随着中国直销市场直销立法的推进,几乎是在一夜之间,直销成为最热门话题。各行各业,动辄直销,其热闹程度,丝毫不亚于营销人口中的“整合营销传播”。直销,俨然成为? Direct marketing, as a commodity marketing approach, has been in use in the international market for more than 50 years and has been successful in many countries. But it is not universally applicable. With the direct marketing of China’s direct marketing legislation, almost overnight, direct marketing has become the hottest topic. All walks of life, frequently at direct sales, its level of excitement, no less than the marketing of “integrated marketing communications.” Direct sales, as if become?