道德是支撑人类和谐走下去的隐形规则,其实已经渗透到我们生活中的每一个地方,更何况营销作为商业社会的一个重要主体。事实上,人们争辩的核心在于“道德伦理”在每个人心里的尺度不同而已,而不是要不要“营销伦理”这个层面。 Morality is the invisible rule that sustains the harmonious development of human beings. In fact, it has infiltrated every place in our lives. What’s more, marketing is an important subject of a commercial society. In fact, the core of people’s argument lies in the fact that “ethics and ethics” is different in each person’s heart, not the “marketing ethics” dimension.