论文部分内容阅读
互联网尤其是自媒体的兴起为科学传播创造了新的机会,近年来与科学有关的热点事件频发,也为科学传播的开展提供了内容和契机。分析自媒体兴起背景下热点事件传播的特点,结合态度改变理论,可以对热点事件中科学传播的效果进行分析,根据态度改变理论,也能为如何提升热点事件中科学传播效果提出建议:说服者方面要打造专业化、有影响的科学传播团队;说服信息方面,需要将科学传播与谣言治理结合起来;说服情境方面,需要加强线上渠道建设和线下科学活动组织;说服对象方面,需要建设完善科学教育体系。
The Internet has created new opportunities for science communication especially since the rise of the media. In recent years, there have been frequent scientific-related hot issues, which have provided content and opportunities for the spread of science. Based on the analysis of the characteristics of the dissemination of hot events in the context of the rise of the media and the change of attitude theory, we can analyze the effects of the dissemination of science in hot events and change the theory according to attitudes, and also provide suggestions on how to enhance the dissemination of science in hot issues: To create a professional and influential team for scientific communication; to persuade information, we need to combine scientific communication with rumor governance; to persuade situations, we need to strengthen the organization of online channels and offline scientific activities; and to convince objects, we need to build Improve the science education system.