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以生产凤凰牌自行车而驰名中外的上海自行车三厂,创建于1958年,当时由267个小厂小店合并而成,设备十分陈旧。时隔29年,现已成为8秒钟能生产一辆凤凰牌自行车的大型专业工厂,产品畅销全国和世界上80多个国家和地区,1987年年产自行车突破300万辆,出口近百万辆,年创汇达4000多万美元。1985年该厂荣获西班牙马德里企业指南公司颁发的“有名望的企业界佼佼者”证节和“国际明星奖”奖杯;荣获“上海市企业管理优秀奖”。“凤凰”正在世界五大洲展翅飞翔。在市场竞争日益激烈的今天,凤凰牌自行车何以能称誉国内外市场呢?其“秘诀”可归结为两个字:“信”和“新”。
The Shanghai Bicycle Third Factory, famous for its production of Phoenix bicycles, was founded in 1958. It was formed from the merger of 267 small factories and small shops. The equipment is very old. After a lapse of 29 years, it has become a large-scale professional factory that can produce a Phoenix brand bike in 8 seconds. The products sell well in more than 80 countries and regions in the country and in the world. In 1987, the annual output of bicycles exceeded 3 million, and nearly a million of them were exported. Vehicles, annual foreign exchange more than 40 million US dollars. In 1985, the factory won the “Prestigious Corporate Officials” and the “International Star Award” trophies awarded by the Madrid Enterprises Guide, Spain; it was awarded the “Shanghai Enterprise Management Excellence Award”. Phoenix is flying in five continents. In today’s increasingly fierce market competition, why can Fenghuang bicycles honor domestic and foreign markets? Their “secrets” can be attributed to two words: “letter” and “new”.