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随着中国加入世贸组织,中国民族企业与国外知名企业的知识产权之争日渐增多。发生在汽车制造领域的通用诉奇瑞、本田诉双环来宝、丰田诉吉利等案例,在商标权、不正当竞争、知识产权保护方面,多有争议。本文选取了丰田诉吉利商标侵权案这一汽车知识产权跨国第一案作为研究案例,从商标权的保护与运用出发,对该案进行分析与探讨。
With China’s accession to the WTO, there has been a growing battle over the intellectual property rights between Chinese national enterprises and well-known foreign enterprises. Common lawsuits occurred in the field of automobile manufacturing Chery, Honda v. Shuanghuanlai, Toyota v. Geely and other cases in the trademark rights, unfair competition, intellectual property protection, and more controversial. This paper selects the Toyota v. Geely trademark infringement case of the automotive intellectual property rights first case as a case study, starting from the protection and application of trademark rights, the case analysis and discussion.