人们对大众传媒刊播的事件和信息,往往要从真假、是非、善恶、美丑等方面去进行价值判断,这就是人们常说的审美价值取向。人们往往会因不同的立场、利益、观点、倾向,而有着不同的价值取向系统和参照框架。每个人的审美价值参照系统,一方面决定于他的利益、欲求、兴趣和理想,另一方面也决定于他所接受的社会历史文化观念。有些社会历史文化的价值标准是不合理的,但有些人却信仰它到了入迷程度,往往会让它压制和扼杀符合自己利益的合理的人性要求。例如,在封建社会,有人迷信“饿死事小、失节事大”,为了青史留名、树立虚假荒谬的“贞 People often make judgments about the events and information broadcast by the mass media from the aspects of true and false, good and evil, beauty and ugliness, and so on, which is often referred to as the aesthetic value orientation. People tend to have different value orientation systems and frame of reference because of different positions, interests, opinions and tendencies. Each person’s aesthetic value reference system, on the one hand, depends on his interests, desires, interests and ideals, on the other hand, is also determined by his acceptance of the concept of social history and culture. Some socio-historical and cultural values ​​are unreasonable, but some people believe that it has become fascinated, often allowing it to suppress and strangulate legitimate human needs in line with their own interests. For example, in the feudal society, some people are superstitious that “starvation is a small thing and bad thing is great.” In order to keep a name for the youth and establish a false and absurd "