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看似不起眼的价签上隐藏着商家精明的策略,小小的心理暗示就可以让你不自觉地掏钱。定价策略各有不同日本东京有一家外国绅士用品店,店老板从意大利进口的70条原价1000日元的领带,最初以6000日元的定价出售,照这个价格,只需卖出十二三条,本钱就回来了,这需要半个月左右的时间。此后这位老板将价格逐渐下降,大约经过四五个月,卖出2/3了,剩下的1/3完全按进货原价,即每条1000日元清仓。
The seemingly obscure price tag hides the savvy tactics of the business. A small psychological hint can make you unconsciously save money. Different pricing strategies are different. There is a foreign gentleman’s supply store in Tokyo, Japan. The 70-price tie of the original 1,000 yen that the shop owner imported from Italy is initially sold at a price of 6,000 yen. At this price, only 133 articles need to be sold. The cost will come back. It takes about half a month. Since then, the boss has gradually reduced the price, after about four or five months, sold 2/3, and the remaining one-third of the original purchase price, that is, each 1,000 yen clearance.