面对市场经济的深入发展,许多企业的营销观念,仍然停留在传统阶段,因而他们在激烈的竞争中,总是处于被动局面,最终惨遭败绩。为此,每一个企业,每一个经营者,谁能转变营销观念,谁就能适应新形势,把握竞争的主动权。一、变跟随营销为创造营销就能步步领先市场营销理论重新引进我国以来,许多企业由不知市场营销是干什么,到广泛运用市场营销原理和策略指导企业实践,市场 Faced with the in-depth development of the market economy, many companies’ marketing concepts still remain in the traditional stage. Therefore, in the fierce competition, they are always in a passive situation and are ultimately defeated. For this reason, every company, every manager, who can change marketing concepts, will be able to adapt to the new situation and take the initiative in competition. First, change follow-up marketing to create marketing can be a step-by-step lead marketing theory re-introduced into China, many companies from what I do not know what marketing is, to extensive use of marketing principles and strategies to guide corporate practice, the market