一、领袖法则(LawofLeadership)拥有一件产品,并且占据市场中的领袖位置,要比说服他人“你有一个比目前市场上第一的产品还要好的产品”容易得多。众所周知,阿姆斯特朗是第一个在月球上行走的人,那么又有多少人知道第二个在月球上行走的人是谁呢?二、类别法则(LawofCategory)未 First, the Law of Leadership An enterprise that owns a product and occupies the market leader position is far easier to convince than “you have a product that is better than the first product on the market.” As we all know, Armstrong is the first person to walk on the moon, so how many people know who is the second person walking on the moon? Second, the category law (LawofCategory)