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日前,印度阿波罗(Apollo)轮胎公司瞄准当地的高端轿车及SUV汽车,将其旗下的弗雷德品牌轮胎投放印度市场,力图与当地市场上的倍耐力及米其林高端品牌轮胎展开竞争。阿波罗轮胎公司的品牌战略为:弗雷德品牌主要针对高端乘用车的替换胎市场,而阿波罗品牌针对的是中低端替换胎市场。该公司对弗雷德品牌轮胎在印度市场上每月的目标销售量初步订为5000条。该公司表示,这种高端轮胎在投放印度市场的初期,先从其荷兰工厂进
Recently, Apollo Tire Company of India aimed at the local high-end sedan and SUV car and put its Fred brand tires into the Indian market to compete with the Pirelli and Michelin high-end brand tires in the local market. The brand strategy of Apollo Tire Company is: The Fred brand mainly targets the replacement tire market of high-end passenger cars, while the Apollo brand targets the low-end replacement tire market. The company initially set a target monthly sales volume of 5,000 for Fred brand tires in the Indian market. The company said that the high-end tires in the initial launch of the Indian market, first from its Dutch factory into