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本届德国世界杯足球赛是一届以2008年奥运会为目标的世界杯赛;是一届新媒体风起云涌的世界杯赛;是一届注意力经济全面渗入普通人日常生活的世界杯赛;是一届引发了恐慌性媒体竞争的世界杯赛。对于传播者和制作者来讲,这样一个极其令人炫目的赛事到底意味着什么?它意味着怀有创造激情的传播者和制作者们,可以以世界杯赛的名义,实现体育电视传播和制作各种资源的最优化组合,实现一个又一个在常态节目制作中无法实现的电视梦想,正所谓“体育电视的盛宴。”
The current World Cup in Germany is a World Cup with the 2008 Olympic Games as the target. It is a World Cup with a surge of new media. It is a World Cup where attention is paid to the everyday life of ordinary people. Panic media competition World Cup. What exactly does such a dizzying event mean to communicators and producers? It means creating passionate communicators and producers who can make sports television broadcasts and productions in the name of the World Cup The optimal combination of resources, to achieve one after another in the normal program can not be achieved TV dreams, is the so-called “Sports TV feast. ”