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“蓝海”战略正在中国家电行业大行其道,不止一家企业表示要进行“高端”之战。但是,高端战略不是只靠一两款万元级产品或几句口号就能实现。品牌影响力够不够大,产品诉求是不是准确,营销手段是否有效……中国家电企业正在走向“高端”的漫漫征途中“上下求索”。
“Blue Ocean” strategy is popular in China’s home appliance industry, more than one company said to be “high-end” battle. However, high-end strategy is not only one or two million-level product or a few slogans can be achieved. Brand influence is not big enough, product demand is not accurate, marketing is effective ... ... China’s home appliance enterprises are moving toward the “high-end” long journey “up and down search.”