文化创意产业是一种新兴的产业形态,已成为世界经济新的增长点。与传统产业相比,文化创意产业虽然也遵循经济运作的规律,但是文化和社会的因素上升为关键变量,在一定程度上制约着该产业的兴衰。文章重点分析了社会逻辑在社会阶层、消费群体、城市发展、人文环境等方面的体现,指出发展文化创意产业所必须重视的几个方面。 Cultural and creative industry is a new form of industry and has become a new growth point of the world economy. Compared with the traditional industries, although the cultural and creative industries follow the law of economic operation, the factors of culture and society rise to the key variables, to a certain extent, restricting the rise and fall of the industry. The article focuses on the social logic embodied in the social strata, consumer groups, urban development, human environment and other aspects, pointed out that the development of cultural and creative industries must pay attention to several aspects.