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企业在承载其持续经营和稳定发展的重大使命下,不得不进行投资,可我们又知道企业项目投资特别是长期投资具有投资数额大,影响期限大,风险大和变现能力差等特点,所以就必然要求企业在进行各项目投资特别是长期项目投资时必须慎重对待,进行可行性研究,否则不但不能实现企业价值最大化这个目标,甚至将面临破产风险。对项目进行可行性研究时,便会涉及到各项目决策评价方法的选择。由此本文将浅谈项目投资决策方法的选择及其在Excel的应用。
Under the major mission of carrying on its sustainable operation and steady development, enterprises have to invest, but we also know that the investment in enterprises, especially long-term investments, has the characteristics of large amount of investment, long term of influence, high risk and poor realization ability, so inevitably Require enterprises to carry out investment in various projects, especially long-term investment projects must be treated carefully for feasibility studies, or else not only failed to achieve the goal of maximizing the value of the enterprise, and even will face the risk of bankruptcy. Feasibility study on the project, it will involve the project evaluation method of choice. This article will talk about the project investment decision-making options and its application in Excel.