论文部分内容阅读
知名市场营销传播公司智威汤逊(JWT),近期公布了其连续第八年的年度趋势预测报告,报告中预测了对2013年消费者思维方式和行为将产生巨大影响或驱动的关键趋势。超大压力时代:尽管生活总是充斥着或大或小的压力,如今的压力却是在不断累积并翻倍增长,我们也正步入超大压力时代。压力已经被广泛认为是严重的医疗隐患并会造成费用的不断增长,政府、雇主和品牌主都积极致力于防止和减少压力。
JWT, the well-known marketing communications company, recently released its eighth consecutive annual trend forecast, predicting key trends that will have a huge impact or drive on consumer mindsets and behavior in 2013. The era of super-pressure: Although life is always filled with large or small pressure, but today the pressure is constantly accumulating and doubling growth, we are also entering the era of super-large pressure. Stress has been widely recognized as a serious medical risk and resulting costs, with governments, employers and brand owners actively committed to preventing and reducing stress.