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目前在市场上活跃的双向制公司没有比日新书吧更出风头的了。一是由于其颠覆了“双向公司入门费不会低于 2,000元”的定论,成功实现了300元“加盟”的超低门槛；二是因为其虚拟的电子产品“打破”了传统直销人疲于销售的困境。于是乎,一夜之间“洛阳纸贵”,无数直销人都为在“日新”中抢到一个“黄金位置”而努力奋斗。虽然也有媒体对日新上海书吧的营销方式进行了质疑,但本刊引用东方无店铺行销发展研究中心提供的这篇文章的原因,却并不是对日新书吧定性,只是从纯理论的角度分析日新“引无数英雄竞折腰”的奖金制度,以作为这一直销界火热现象的注脚。同时,在本文之前虽然也出现过不少分析日新制度的文章,但多有偏颇之处,本刊希望通过这篇文章查漏补缺,使直销制度分析更加严谨。
The two-way companies that are currently active in the market are no more aggressive than the new bookstores. First, due to its subversion of the “two-way company entry fee of not less than 2,000 yuan,” the conclusion of the successful realization of the 300 yuan “join” the ultra-low threshold; the second is because of its virtual electronic products “to break” the traditional direct salesman tired Sales difficulties. Ever since, overnight, “Luoyang paper expensive,” numerous direct sales people are in the “new” grab a “golden position” and work hard. Although some media also questioned the marketing methods of Japanese-Japanese bookstores, the reason why this article quoted the article provided by the Oriental Center for Storeless Marketing Research and Development was not to define the Japanese-Chinese bookstores but only from a purely theoretical point of view Analysis of Japan and Japan, “cited numerous heroic competition Waist,” the bonus system, as the fiery phenomenon of this direct marketing footnote. At the same time, although there have been quite a few articles analyzing the new system of Japan and Japan before this article, there are many biases, and we hope that through this article, we can find out the gaps and make the analysis of the direct marketing system more rigorous.