论文部分内容阅读
我们也希望在中国做点什么,但有时候要得到总部的支持比较困难“。”我们其实在中国做了不少工作,只是可能大家不是太了解“。这是记者在采访中了解到的跨国公司在华社会责任工作面临的现实问题。CSR战略落地计划受制于母公司,自由度较低成为制约跨国公司CSR本土化的因素。据记者的了解,这一方面与跨国公司总部对CSR理念的认知和重视程度有关,同时也是因为部分在华跨国公司在公司总部全球社会责任战略中的地位不够高。另一方面,即便有许多跨国公司得到母公司的充分信
We also hope to do something in China, but sometimes it is more difficult to obtain headquarters support. ”“ We actually did a lot of work in China, but maybe we do not know too much about it. ”This is the reporter's understanding during the interview To multinational corporations in China to face the practical problems of social responsibility.CSR strategic floor plan subject to the parent company, the lower degree of freedom as a factor restricting the localization of CSR in multinational corporations.According to the reporter's understanding, on the one hand and multinational headquarters CSR cognition and emphasis on the degree, but also because some multinationals in China headquarters corporate social responsibility strategy in the global market position is not high enough.On the other hand, even if many multinational corporations have a full letter from the parent company