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台湾报馆林立,报纸众多,2100万人口之中竟有报纸200多家,众多的报纸在给台湾人民提供各种全方位信息的同时,更由于残酷的竞争环境,迫使各家报馆不得不广收广告,以求能够拥有稳固的资金来作自己长期生存的前提。由于这种主观意识和瞬息万变的市场态势,反映在报纸版面上也是充斥着连篇的巨幅广告,报馆之间频频展开“广告攻坚战”,广告内容无所不包,
There are many newspapers in Taiwan and many newspapers. There are over 200 newspapers among 21 million people. While many newspapers provide all the information to the Taiwanese people, they are compelled to press broadly because of the cruel competitive environment Advertising, in order to be able to have a solid foundation for their long-term survival of the premise. Because of this subjective awareness and rapidly changing market situation, reflected in the newspaper page is also full of articles with huge articles, frequently between the newspaper to launch “ad battle” advertising content is all-encompassing,