随着网络媒体的迅速发展,各媒体之间的竞争更加激烈。作为传统的纸质媒体,如何发挥自身的优势,把报纸办得更好看、更有用,拥有更多的读者,产生更大的影响力,有许多工作要做:既要消除自身影响传播效果的消极因素,又要着力发挥固有的传统优势,还要以积极的姿态借鉴网络媒体的优长,不断改进传播手段。本期“专题研究”推出一组文章,对这些问题进行初步的探讨和研究。 With the rapid development of online media, the competition among various media is more intense. As a traditional paper-based media, how to give full play to its own advantages, make the newspaper look better and more useful, have more readers and produce more influence. There are a lot of tasks to be done: we must eliminate the influence of communication itself Negative factors, but also strive to play its inherent traditional advantages, but also a positive attitude to learn from the Internet media gifted, continuous improvement of means of communication. This issue “special study ” launched a series of articles on these issues for a preliminary discussion and research.