赞颂新成就,倾情著华章。近期,各大媒体纷纷浓墨重彩推出成就报道,在党的十八大即将召开之际形成舆论强势,引起广泛关注。成就报道具有引导舆论、凝聚共识、鼓舞人心、振奋士气等积极而现实的意义,但要实现这些传播效果,必须坚持“文以载道”——体现一定的思想性和政策性,而不能浮光掠影,停留在做表面文章、搞应景式报道的层次上。换而言之,成就报道不能只盯着成就写成就,还需深刻揭示成就产生的背景与原因。对于党报来说,用理性思 Praise the new achievements, Qing Li Hua Zhang. Recently, various major media outlets have introduced success stories and formed a strong public opinion at the upcoming eighteenth National Congress of the Communist Party of China, arousing widespread concern. Achievements reporting has the positive and realistic meaning of guiding public opinion, building consensus, inspiring and boosting morale. However, in order to achieve these effects of communication, we must adhere to the principle of “expressing the ideals and policies” Glimpse of the surface, stay in the surface of the article, engaging in the landscape should be reported on the level. In other words, achievement reporting can not only focus on accomplishments, but also reveal the background and causes of achievement. For the party newspaper, rational thinking