新闻纸价飞速上涨使纸媒承受着从未有过的成本压力,不少城市的媒体不得已纷纷提高报纸零售价来应对,一些媒体还酝酿着裁人。南国今报是广西日报社在省内第二大城市柳州创办的一张都市类报纸,2007年广告收入3080多万元,利润1500多万元。但2008年却遭受到前所未有的困境:不断上涨的印刷成本挤兑着由广告带来的利润;异地办报竞争的环境更为复杂多变,一些当地政府部门在 Newsprint prices soaring to paper media suffered unprecedented cost pressures, many cities have forced the media have to raise the retail price of newspapers to deal with some of the media is also brewing layoffs. Nanfang Daily newspaper is a metropolitan newspaper founded by Guangxi Daily in Liuzhou, the second largest city in the province. In 2007, its advertising revenue was over 30.8 million yuan and the profit was over 15 million yuan. But in 2008 it suffered an unprecedented dilemma: Rising print costs were running on profits from advertising; the competitive environment for off-site reporting was more complex and changeable, with some local government agencies