传统的应用文,往往受客观条件的制约,写作者的主观理念和创造思维难以发挥。但现代社会是一个竞争与创新的社会,要立于时代前锋和不败之地,必定需要“人无我有,人有我好,人旧我新”的创造性思维。策划就是这样的一种思维,策划稿的写作,就是充分发挥写作者主观能动性、体现现代创新思维的一种文化行为。从文体涵义上讲,策划稿是一种应引起各方注意的新型应用 The traditional application of the text, often subject to the constraints of objective conditions, the writer’s subjective ideas and create thinking difficult to play. However, the modern society is a society of competition and innovation. To be established in an era of invincibility and invincibility, we must have a creative thinking of “people without me, people with me, people who are new to me”. Planning is such a kind of thinking, planning draft writing, that is, give full play to the subjective initiative writers, reflecting a modern cultural thinking of innovative cultural behavior. From the stylistic point of view, the planning draft is a new application that should arouse the attention of all parties