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In order to understand the relevance of cognitive load,student engagement and utilitarian value by different personality use videos learning transportation energy conservation curriculum,and hoped to pursue the more multi-dimensional teaching way to integrate into the transportation energy conservation.In this study,the participant is the college students of the automotive department that uses transportation energy conservation curriculum videos to learn.Data of 168 were collected and subjected to confirmatory factor analysis with IBM SPSS AMOS to verify the pathway.The results of this study showed that neuroticism personality was positively related to the cognition load and it was negatively related to student engagement; extroversion personality was negatively related to cognition load and it was positively related to student engagement; cognition load was negatively related to utilitarian value; student engagement was positively related to utilitarian value.