中国的广播电视曾经躺在行政拨款上高枕无忧。改革浪潮初兴之时，虽然罩在头上的保护伞被逐步撤去，但是它也未因此而遭受过多的危机，反而还尝到了某些小小的甜头。可以播广告了，可以利用媒介搞创收了，这样表面看来虽然减少了行政拨款，但经济实惠却比过去更多了，那时的广 China’s radio and television have been lying on the administrative allocation of peace of mind. At the dawn of the reform wave, although the protective umbrella under its head was gradually removed, it did not suffer too many crises. Instead, it also tasted some little sweetness. Can advertise, you can use the media to make revenue, so the surface appears to reduce administrative allocations, but the economic benefits are more than in the past, when the wide