根据慧聪媒体研究中心按照刊例价格对1000余份报刊的统计,2004年前10个月,中国大陆报刊广告市场总额为539.46亿元人民币,比2003年同期增长17.55%,其中报纸广告495.56亿元人民币,杂志广告43.90亿元人民币。总量增速放缓从总量上看,2004年报刊广告市场的规模进一步扩大,但与前两年相比,增速已经放缓(2002年、2003年报刊广告总量的同比增长率分别为37%和23%)。这一方面是受国内经济大环境的影响,由于国家的宏观调控政策,使2004年一些相关行业的广告投放有所调整,另一方面也可以看作是我国传媒业市场发展到一定阶段的结 According to statistics released by the HC Media Research Center to more than 1,000 newspapers and periodicals in the first ten months of 2004, the total newspaper and magazines market in Mainland China amounted to 53.946 billion yuan, an increase of 17.55% over the same period of 2003, of which 49.556 billion yuan Renminbi, magazine advertising 43.90 billion yuan. Total volume growth slowed down In terms of the total amount, the size of the newspaper and periodical advertising market further expanded in 2004, but the growth rate has slowed down compared with the previous two years (the year-on-year growth rates of total newspaper and periodical advertising in 2002 and 2003 respectively 37% and 23%). On the one hand, this is subject to the influence of the domestic economic environment. Due to the macro-economic control policies of the country, the advertising of some related industries is adjusted in 2004. On the other hand, it can also be regarded as the end of the development of the media industry in China to a certain stage