广告主做广告无非是要影响消费者,让他们相信品牌,购买产品。但这并非想象的那么容易。在日常生活中,消费者对于企业的广告宣传已经筑起了坚固的城堡,形成了坚固的心理防御。企业广告要达到目的,必须想方设法地攻破消费者的心理 Advertisers advertising is nothing more than to influence consumers, let them believe that brand, buy products. But this is not as easy as imagined. In everyday life, consumers have built strong fortresses for corporate advertising and have formed a solid psychological defense. To achieve the purpose of corporate advertising, we must find ways to break consumer psychology