随着新媒体的风起云涌,传统主流媒体面临着严峻的挑战。新型网络媒体以其迅捷、海量、互动的优势,赢得了受众的广泛青睐,传统主流媒体遇到了逐渐被边缘化、主流声音逐渐被淹没的危险,其发展受到极大的阻碍。毋庸讳言,随着科技的进步和发展,传播介质与传播方式正在发生剧烈的变化。报纸、广播、电视等传统媒体的传播途径正在被弱化,并迅速地被电脑、手机和其他移动终端所抢占。传统主流媒体是舆论引导的主力军,是文化 With the surging new media, the traditional mainstream media is facing severe challenges. With its rapid, massive and interactive advantages, the new online media has won the widespread favor of the audience. The traditional mainstream media has encountered the danger of being gradually marginalized and the mainstream voice gradually submerged. Its development has been greatly hindered. Needless to say, with the progress and development of science and technology, dramatic changes have taken place in the media and modes of communication. The transmission of traditional media such as newspapers, radio and television is being weakened and rapidly being seized by computers, cell phones and other mobile terminals. Traditional mainstream media is the main force of public opinion guidance and culture