憑一个企业成就一个行业，将一方特产做成一国风尚。这在全球也极为罕见。难能可贵的是，此过程中，加多宝在品牌传播和渠道分销方面的表现同样卓越，为每一年都创造出甚至值得国际品牌学习的传播案例，这尤其堪称中国企业楷模。加多宝与《中国好声音》的合作即是明证，这个案例树立了一个标杆：它不仅帮助品牌在剧烈的动荡中翻盘，更为之升华出代表中国文化自信与人文共鸣的深切内涵。全球发展中国家的几乎所有区域品牌，都能从加多宝身上汲取营销的营养——这是将本土传统文化成果通过高效营销转换为世界新兴文化符号的有力开端！
　　With building a big industry by a small enterprise and feasting the whole country by the local drinks， JDB has made an extraordinary accomplishment even on global standards. Noteworthily， while showing its excellence not only in brand distribution but also in brand communication， JDB created numerous branding cases yearly， which gained respects from all kinds of companies， national or international， drinks or non-drinks.
　　An outstanding event is JDB’s cooperation with a Chinese TV show - The Voice of China， which has now become a benchmark to demonstrate that carefully planned marketing activities can help the brand to turn the table in adverse situation， and even can endow the brand with more meanings through showing the cultural confidence and humanistic resonance in a new era of Chinese.
　　Culturally， maybe all regional specialties in developing countries would draw inspiration from JDB’s success， which is a great beginning for the local brands to becoming the global logos just with efficient marketing process.