1关系营销的涵义关系营销是以系统论为基本思想,将企业置身于社会经济的大环境中来考察企业的市场营销活动,建立并发展与消费者、竞争者、供应者、影响者的良好关系。关系营销将建立与发展同所有利益相关者之间的关系作为企业营 1, the meaning of relationship marketing Relationship marketing is based on the theory of system theory, the business exposure to social and economic environment to examine the marketing activities of enterprises, the establishment and development and consumers, competitors, suppliers, influencers good relationship. Relationship marketing will establish and develop a relationship with all stakeholders as a business camp