一家赌场,是不会以赢钱来吸引顾客的。如果赌客赢了钱,不就是赌场输钱吗?可是如果赌客大把输钱,那又为何乐意光临呢?永利的答案是,让顾客获得超级享受。或许您永远没有机会去经营一家赌场式酒店,为什么要了解它的行业本质?赌场经营看起来很极端,却是感性消费最有趣的例子。成本优势在赌场竞争中不起作用,永利大力实践差异化,提供无与伦比的享受,虽然为此支付了更多的成本,但顾客却乐意额外付钱。 A casino will not attract customers to win money. If the gambler wins the money, is not the money lost in the casino? However, if the gamblers lose a lot of money, then why are you willing to visit? Wynn's answer is to allow customers to enjoy super enjoyment. Perhaps you never have a chance to run a casino-style hotel, why you want to understand the nature of its industry? Casino management looks very extreme, but it is the most interesting example of emotional spending. The cost advantage does not play a role in the casino competition. Wynn vigorously practices differentiation and provides unparalleled enjoyment. Customers pay more for this despite paying more for this.