我国的旅游业发展已经日渐成熟,并且在我国的经济发展中占据了重要的地位。陕西省旅游业在经历了将近30年的发展历程后,也取得了非常显著的成绩。而旅游商品开发和营销问题是当地经济发展的重要因素。然而我们需要注意到的一点在于现阶段的旅游商品工作仍然还有不完善的地方,所以如何能促进旅游产业的稳定发展,也是本文主要的研究方向。 China’s tourism industry has matured gradually and occupies an important position in the economic development of our country. After nearly 30 years of development, Shaanxi’s tourism industry has also made remarkable achievements. The issue of tourism product development and marketing is an important factor in the development of the local economy. However, what we need to pay attention to is that there are still some imperfections in the work of tourism goods at this stage. Therefore, how to promote the stable development of the tourism industry is also the main research direction of this article.