现代供应链概念更加注重企业的网链关系,通过形成整体功能的集成化供应链管理体系适应新的市场竞争环境。传统营销模式下的企业困惑到目前为止,传统的4P营销理论一直是指导我国营销实践的主流理论。传统营销模式下的企业存在许多困惑:第一,销售不能按预期计划完成。再大的公司,运作再好的公司,都会遇 The concept of modern supply chain pay more attention to the enterprise’s chain relationship, through the formation of the overall function of integrated supply chain management system to adapt to the new market competition environment. Traditional Confusion in Marketing Modes So far, the traditional 4P marketing theory has always been the mainstream theory guiding our marketing practice. There are many confusion in the traditional marketing model: First, the sales can not be completed as expected. Another big company, no matter how good the company, will meet