随着电子商务的不断发展成熟,互联网领域的经济违法问题日益凸现,其中利用互联网销售假冒伪劣产品的现象尤为常见。在查处这类违法案件时,工商执法人员发现,当事人往往同时采取一些虚假宣传手段以扩大假冒产品的销量。对此,是应在商标侵权和虚假宣传这两个违法行为中择一重处罚,还是两“罪”并罚,在执法办案实践中争议颇多。本文借实际案例,引述不同观点,加以分析并提出处罚建议,以资参考。 With the continuous development of e-commerce, the problems of illegal economy in the field of Internet have become increasingly prominent. Among them, the use of the Internet to sell fake and shoddy products is especially common. In investigating and punishing such illegal cases, industrial and commercial law enforcement officers found that parties often resorted to some false propaganda measures to expand sales of counterfeit products. In this regard, should be in the trademark infringement and false propaganda these two illegal acts to choose one punishment, or two “crime ” the same penalty, a lot of controversy in the practice of law enforcement. This article takes the actual case, quotes the different viewpoints, analyzes and puts forward the punishment suggestion, uses the reference.