扬名无需“洋名”文／张涌图／继业名牌出效益，名牌是无形的财富；产品打开销路，占领市场要靠过得硬的品牌，这一点已为大家所认识。于是乎一股“创名牌”、“评名牌”热在中华大地上掀起。许多企业不惜花费巨资在广播、电视、报刊上刊登广告，扩大其产品的“知名度”。... It is well known that there is no need for the “foreign name” text/Zhang Yongtu/professional brand to be effective, brand name is intangible wealth, and products that sell well and occupy markets rely on hard-to-reach brands. This has been known to everyone. As a result, a series of “creating famous brands” and “reviewing famous brands” set off in China. Many companies have spent huge amounts of money on broadcasting, television, newspapers and magazines to advertise, and have expanded their products’ “famousness”. ...