进入90年代,越来越多的企业意识到新产品开发的重大意义,致力于新产品开发。然而,美国的一项资料表明;新产品开发中的约有20%—80%是失败的.其中消费品为40%,工业品为20%,服务业为18%。新产品开发失败势必给企业造成巨大的损失,因此,从市场营销的角度来看,在新产品开发中必须注意以下问题,以提高新产品开发成功率。 In the 1990s, more and more companies are aware of the significance of new product development and are committed to new product development. However, a U.S. source shows that about 20% to 80% of new product developments fail, including 40% for consumer goods, 20% for industrial products, and 18% for service industries. The failure of new product development will inevitably cause huge losses to the company. Therefore, from the perspective of marketing, the following issues must be paid attention to in the development of new products in order to increase the success rate of new product development.