近几年，广播电视中的策划、总策划、监制、总监制等词语和头衔用得越来越多，人们听广播、看影视节目，也把策划的成功与否经常作为议论的话题。可见，策划已是如今影响广播电视生存与发展的重要因素。但是由于计划经济的影响，人们的认识滞后，策划的重要性往往被忽视，加上? In recent years, radio and television planning, general planning, producer, director of the system and other words and titles are used more and more people listen to radio, watching television programs, but also the success of planning often talked about the topic. Visible, planning is now an important factor affecting the survival and development of radio and television. However, due to the impact of the planned economy, people’s understanding lags behind and the importance of planning is often overlooked.