论文部分内容阅读
前面提到了面料类的展会格局混乱,其实,整个纺织展会的市场又何尝不是如此。据统计,2004年,全国共举办展览会约2500个,占全球国际展览总数8万个的3%,全国境内(不包括港、澳、台)共举办纺织服装类的展览会约210个,占全国展览会总数的8.4%。一年当中200多个展会,就是掰着手指数一数,估计也要花费不小的精力,何况对于企业来说,还要对展会做出分析,对企业参展做出详实的计划,毕竟这直接关系着企业的生产销售命运。而200多个展会摆在你面前,让你去选择,这对企业来说,更多的可能不是机会,而是一种负累。这样的格局是一种乱象,尽管各个展会的主办方都不爱听这样的定论,都说自己的定位很合理,但200多个合理定位的信息放在你面前,你的第一反应无它,就是乱。
Mentioned earlier, the fabric of the exhibition pattern of confusion, in fact, the entire textile exhibition market again why not. According to statistics, in 2004, about 2,500 exhibitions were held nationwide, accounting for 3% of the total number of international exhibitions of 80,000. There were about 210 exhibitions of textile and clothing held throughout the country (excluding Hong Kong, Macao and Taiwan) Accounting for 8.4% of the total number of national exhibitions. More than 200 exhibitions a year, that is, count the number of one hand, it is estimated that it costs a lot of energy, not to mention the business, but also to make an analysis of the exhibition, exhibitors to make detailed plans for the enterprise, after all, this Directly related to the fate of production and marketing enterprises. And more than 200 exhibitions in front of you, let you choose, which for businesses, more may not be an opportunity, but a negative burden. This pattern is a chaos, although the show organizers do not like to hear such a conclusion, saying that their position is reasonable, but more than 200 well-positioned information in front of you, your first response It is chaos.