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什么是名校?什么是学校品牌?不同的人有不同的看法。家长眼里,名校是孩子成功的开始和保障;学生眼里,名校是梦想、是同龄伙伴羡慕的眼光;商家眼中,名校是金字招牌,是诱人的经济效益……那么,校长们眼中的名校究竟是怎样的呢?名校校长们又是怎样看待教育品牌的呢?在四川,几乎所有的人都公认,成都的“四七九”就是一块“金字招牌”。这块由三所学校共同组成的招牌甚至遭到了商标抢注。本刊特别报道组专访了“四七九”的校长,请他们谈谈什么是学校品牌,品牌的价值何在,以及怎么塑造和保护品牌。
What is a prestigious school? What is a school brand? Different people have different opinions. In the eyes of parents, famous schools are the beginning and guarantee of children’s success. In the eyes of students, famous schools are dreams and are the envy of their peers. In the eyes of businesses, elite schools are a gold sign, which is a tempting economic benefit... Then the eyes of principals What exactly is a prestigious school? How do prestigious school headmasters look at educational brands? In Sichuan, almost all people recognize that Chengdu’s “47” is a “golden signboard”. This signboard consisting of three schools has even been trademarked. The special report group interviewed the principals of the “479” interview and asked them to talk about what the school brand is, the value of the brand, and how to shape and protect the brand.