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国外研究机构eMarketer预测,2012年全球广告主将在社交网络广告上花费77.2亿美元。是死守成本效率越来越差的广告营销模式还是挖掘“人”背后的需求与价值,成为当下营销业者需要思考的话题。Facebook的利器:8亿用户大数据从DCCI互联网数据中心新浪官微曾发布过的数据来看,在财富500强中,58%有Facebook帐号,62%有Twitter帐号,23%有官方博客,43%留意到社会化营销对销售有帮助;国内情况,已有超过13万家企业开通了自己的新浪企业官方微博,也有过半的个人微博用户关注了企业微博,社会化营销日益重要。当
Foreign research firm eMarketer predicts that in 2012 global advertisers will spend 7.72 billion US dollars on social networking advertising. Is to keep the cost-effective ad marketing model or mining “people ” behind the demand and value, the current marketing industry need to think about the topic. Facebook tool: 800 million users big data From DCCI Internet data center SINA officials have released data, in the Fortune 500, 58% have Facebook account, 62% have Twitter account, 23% have an official blog, 43 % Notice that social marketing helps sales. In China, more than 130,000 enterprises have launched their own Sina Weibo, and over half of Weibo users have focused on Weibo. Social marketing is increasingly important. when