当今世界,随着全球经济一体化进程的加快,市场开放的程度越来越高,竞争也日趋激烈。企业作为市场竞争的主体,要在激烈的竞争中占有一席之地只有一条路可走:创造自己的名牌,与竞争对手抗衡,与国际名牌争高低。 名牌既是竞争的利器,商战的法宝,同时也被视为财富的象征,身价的标志,消费者追逐的目标。拥有名牌,就会赢得更多的消费者,赢得市场。一些制假贩假者也正是看中了名牌的含金价值,因此 In today's world, with the acceleration of global economic integration, the degree of market opening up is getting higher and higher, and the competition is getting fiercer. As the main body of market competition, enterprises must have a place in the fierce competition only one way: to create their own brand name, compete with competitors, compete with international famous brands. Famous brand is both a weapon of competition, a magic weapon of business war, but also as a symbol of wealth, a symbol of worth, the goal pursued by consumers. With a brand name, you win more consumers and win the market. Some manufactures also took a fancy to the brand's gold value